Created a pop culture brand with creative partner John Spinnenweber in 2019. The brands artistic approach is focused in photography but utilizes other mixed media to articulate provocative messages. The common theme in the first series is an absurdist perspective on society's vices. The work opens up a dialogue about how contemporary life is filled with oxymorons. It pokes fun at modern society’s materialistic tendencies and how serious people take themselves.
This is brought to life in the humorous way the images are conceptually constructed, contrasted with a retro high-end fashion photography style. Each image may be interpreted differently based on the viewer’s perspective of the current world.
Medium - Spoofing The Ad Industry From The Inside
Hashtag Legend - In Conversation With The Artists Behind GPA 6.9
Bobblehaus - Haus Guest: Jae Who of GPA 6.9
SOHO House - Solo Show - Hong Kong (Coming Soon)
The Stallery - Solo Show - Hong Kong (Coming Soon)
French Fries - Group Expo with Berlin Artists - NYC
Prism - Charity Group Expo curated by New York Times art curator - NYC