My partner John Spinnenweber and I had an itch to create a Valentine’s Day edition puzzle collection for our brand GPA 6.9.
After unsuccessfully pitching our concepts to 2 puzzle companies, we realized we are running out of time and decided to go “fuck it” and do everything ourselves.
We shot the images, manufactured the puzzles, designed and created the boxes, concepted and executed the social campaign. Everything were surprisingly sold out within the first two weeks.
WHY PUZZLES ON V-DAY?
Because we are in a pandemic and a big puzzle is the perfect quarantine toy for date night. No matter if you are celebrating with a new friend, yourself or an old lover.