HEADER_JUSTFRED

OVERVIEW

Created the branding from scratch for high end New York based dog fashion company Just Fred. after client approval on the brand book. We implemented branding and conceptual aesthetic across all video assets, photography, website and created a social campaign for the brand launch.

ROLE

Lead art direction
Lead design
Post-production

ANTHEM

SOCIAL

iPhone-11-Insta-Story-Mockup-16×9-3-1

OOH

OOH-Wheat-Paste-5-Wall-Germany-copy
OOH-Horizontal-Black-Plywood-Wall-Angled-Street-Clean-copy
Black-Wood-Wall-OOH-Horizontal-Billboard-Long-copy

WEB

PACKAGING

JUSTFRED_FLYER_MOCKUP
JUSTFRED_DUCT_TAPE_ROLL_MOCK
JUSTFRED_BOX_MOCKcopy
JUSTFRED_BUSINESS_CARD_MOCK

MANIFESTO


Let’s be honest, we didn’t do this for you.
We started this business just for Fred. And Mo and Rizzo. And every other dog like them.
The ones who are our four-legged listeners, our guides, and companions.
Our confidantes, and partners in crime.

We do what we do because we understand the bond between dogs and human
can be thicker than blood.
We believe that leashes weren't invented to avoid losing our dogs,
but rather so we don't lose each other.
From the Greatest Dane to the smallest mutt,
we believe they all deserve the very best.


That's the secret sauce, really.
From our totes to our pouches to our leashes, hoodies and beyond -
all of our products are cruelty-free and designed with love and passion
for all the Fred's out there.

As an emerging dog accessories brand that sits (+ stays) in the intersection of
freedom and alternative self-expression,
we are a community that celebrates the misfits,
parties with the punks yet can still dine with the queen.

BRANDING

JUSTFRED_BRANDBOOK_R312
JUSTFRED_BRANDBOOK_R313
JUSTFRED_BRANDBOOK_R315
JUSTFRED_BRANDBOOK_R318
JUSTFRED_BRANDBOOK_R321
JUSTFRED_BRANDBOOK_R329

RECOGNITION


PRESS
The Daily Front Row, GMA, Bust, Design Milk.

CONTACT@JAEWHO.COM


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