OVERVIEW

The San Francisco 49ers and The Kansas City Chiefs made it all the way to the Super Bowl this year. Two teams that play two very different styles of football yet their primary colors are neighbors in the Pantone System.

So we came up of a way to have Pantone for the first time ever authentically join the Super Bowl LIV conversation without mentioning the teams, cities, or league by name - by replacing our subjects with a PANTONE color code in our Big Game Color Commentary tweets. Ultimately uniting two very different groups of people, designers and sports fans on the same platform, Twitter.

ROLE

Pitch
Art direction
Design

ART DIRECTOR

COPY WRITER

BRAND TWEETS


BRANDS WE INTERACTED WITH

Jeep, Heinz, Pringles, Reeses, Skittles, Squarespace, Tide, Hyundai, Dorritos, Cheetos, Avocados from Mexico, Little Caesars Pizza, NY Life, Olay.

COMMENTARY TWEETS

PANTONE_TheDayOf_7LayerDip
PANTONE_TheDayOf_Beyonce-1
PANTONE_TheDayOf_BlackAndBlue
PANTONE_TheDayOf_Coffee
PANTONE_TheDayOf_Chips
PANTONE_TheDayOf_CongratsCoach
PANTONE_TheDayOf_FireCracker
PANTONE_TheDayOf_HalfTimeScore
PANTONE_TheDayOf_GreenQuestion
PANTONE_TheDayOf_Guac
PANTONE_TheDayOf_HeadsOrTails2
PANTONE_TheDayOf_KetchupMustard
PANTONE_TheDayOf_Tails
PANTONE_TheDayOf_Salad
PANTONE_TheDayOf_RootBeer
PANTONE_TheDayOf_Weather-1
PANTONE_TheDayOf_ToughCall
PANTONE_TheDayOf_YellowFlag

RECOGNITION


AWARD
Twitter's Brandbowl #54

PRESS
Fastcompany, Adweek (x2), Creative Bloq, ABC, NFL, Mobile Marketer.

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