OVERVIEW

THE SAN FRANCISCO 49ERS AND THE KANSAS CITY CHIEFS MADE IT ALL THE WAY TO THE SUPER BOWL THIS YEAR. TWO TEAMS THAT PLAY TWO VERY DIFFERENT STYLES OF FOOTBALL YET THEIR PRIMARY COLORS ARE NEIGHBORS IN THE PANTONE SYSTEM.

SO WE CAME UP OF A WAY TO HAVE PANTONE FOR THE FIRST TIME EVER AUTHENTICALLY JOIN THE SUPER BOWL LIV CONVERSATION WITHOUT MENTIONING THE TEAMS, CITIES, OR LEAGUE BY NAME - BY REPLACING OUR SUBJECTS WITH A PANTONE COLOR CODE IN OUR BIG GAME COLOR COMMENTARY TWEETS. ULTIMATELY UNITING TWO VERY DIFFERENT GROUPS OF PEOPLE, DESIGNERS AND SPORTS FANS ON THE SAME PLATFORM, TWITTER.

BRAND TWEETS


BRANDS WE INTERACTED WITH

JEEP, HEINZ, PRINGLES, REESES, SKITTLES, SQUARESPACE, TIDE, HYUNDAI, DORRITOS, CHEETOS, AVOCADOS FROM MEXICO, LITTLE CAESARS PIZZA, NY LIFE, OLAY.

PANTONE_Brands_Dorritos
PANTONE_Brands_Heinz
PANTONE_Brands_Avocado
PANTONE_Brands_Pringles
PANTONE_Brands_SquareSpace
PANTONE_Brands_Reeses
PANTONE_Brands_Cheetos
PANTONE_Brands_NYLife
PANTONE_Brands_Skittles
PANTONE_Brands_Tide
PANTONE_Brands_LittleCaesars
PANTONE_Brands_LittleCaesars-1
PANTONE_Brands_Hyundai
PANTONE_Brands_Olay
PANTONE_Brands_Jeep

COMMENTARY TWEETS

PANTONE_TheDayOf_7LayerDip
PANTONE_TheDayOf_Beyonce-1
PANTONE_TheDayOf_BlackAndBlue
PANTONE_TheDayOf_Coffee
PANTONE_TheDayOf_Chips
PANTONE_TheDayOf_CongratsCoach
PANTONE_TheDayOf_FireCracker
PANTONE_TheDayOf_HalfTimeScore
PANTONE_TheDayOf_GreenQuestion
PANTONE_TheDayOf_Guac
PANTONE_TheDayOf_HeadsOrTails2
PANTONE_TheDayOf_KetchupMustard
PANTONE_TheDayOf_Tails
PANTONE_TheDayOf_Salad
PANTONE_TheDayOf_RootBeer
PANTONE_TheDayOf_Weather-1
PANTONE_TheDayOf_ToughCall
PANTONE_TheDayOf_YellowFlag

RECOGNITION

AWARD

TWITTER'S BRANDBOWL #54

PRESS

FASTCOMPANY
ADWEEK X2
CREATIVE BLOQ
ABC
NFL
MOBILE MARKETER

PANTONE_PR_MOBILEMARKETER
PANTONE_PR_ADWEEK2
PANTONE_PR_ABC
PANTONE_PR_CREATIVEBLOQ
PANTONE_PR_FASTCO
PANTONE_PR_NFL
PANTONE_PR_ADWEEK1


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