The San Francisco 49ers and The Kansas City Chiefs made it all the way to the Super Bowl this year. Two teams that play two very different styles of football yet their primary colors are neighbors in the Pantone System.
So we came up of a way to have Pantone for the first time ever authentically join the Super Bowl LIV conversation without mentioning the teams, cities, or league by name - by replacing our subjects with a PANTONE color code in our Big Game Color Commentary tweets. Ultimately uniting two very different groups of people, designers and sports fans on the same platform, Twitter.
BRANDS WE INTERACTED WITH
Jeep, Heinz, Pringles, Reeses, Skittles, Squarespace, Tide, Hyundai, Dorritos, Cheetos, Avocados from Mexico, Little Caesars Pizza, NY Life, Olay.
Twitter's Brandbowl #54
Fastcompany, Adweek (x2), Creative Bloq, ABC, NFL, Mobile Marketer.