HEADER_XFINITY

OVERVIEW

AHEAD OF THE WINTER OLYMPICS, WE CREATED A SERIES OF REACTIVE FILMS CELEBRATING OUR OLYMPIC ATHLETES’ ACHIEVEMENTS IN BEIJING, THROUGH THE EYES OF KIDS WATCHING AND BEARING WITNESS TO THEIR GREATNESS. ALL WHILE BRINGING INSPIRATION HOME TO THE TEAM OF TOMORROW.

EACH FILM PULLED ACTUAL OLYMPIC FOOTAGE AND ANNOUNCER CLIPS FROM THE LIVE EVENT, IN REAL TIME.

FEATURED OLYMPIANS

NATHAN CHEN
ERIN JACKSON
ELANA MEYERS TAYLOR
MIKAELA SHIFFRIN

JAMIE ANDERSON
BRIANNA DECKER

CREATIVES

BRYAN ROWLES

DIRECTORS

SAME BUT DIFFERENT

PRODUCTION

SARAH KNOWLTON

NATHAN CHEN

ERIN JACKSON

ELANA MEYERS TAYLOR

MEDAL CEREMONY

MIKAELA SHIFFRIN

JAMIE ANDERSON

BRIANNA DECKER

OVERVIEW

AS AN OFFICIAL WINTER OLYMPICS SPONSOR OF TEAM USA, XFINITY TASKED US WITH FINDING A WAY TO BRING INSPIRATION HOME FOR KIDS. WHAT STARTED OUT AS A SMALL BRIEF TURNED INTO THEIR FIRST AND LARGEST INTEGRATED NBC BROADCAST SERIES TO DATE.

INTRODUCING COOL MOMENTS: A WINTERY WATCH PARTY ON NBC WHERE REAL KIDS SHOWCASED XFINITY PRODUCTS AND REACTED IN REAL TIME TO THE BEST OF THE WINTER OLYMPICS.

CREATIVES

BRYAN ROWLES

DIRECTOR

PRODUCTION

SARAH KNOWLTON


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