OVERVIEW
AHEAD OF THE WINTER OLYMPICS, WE CREATED A SERIES OF REACTIVE FILMS CELEBRATING OUR OLYMPIC ATHLETES’ ACHIEVEMENTS IN BEIJING, THROUGH THE EYES OF KIDS WATCHING AND BEARING WITNESS TO THEIR GREATNESS. ALL WHILE BRINGING INSPIRATION HOME TO THE TEAM OF TOMORROW.
EACH FILM PULLED ACTUAL OLYMPIC FOOTAGE AND ANNOUNCER CLIPS FROM THE LIVE EVENT, IN REAL TIME.
FEATURED OLYMPIANS
NATHAN CHEN
ERIN JACKSON
ELANA MEYERS TAYLOR
MIKAELA SHIFFRIN
JAMIE ANDERSON
BRIANNA DECKER
CREATIVES
BRYAN ROWLES
DIRECTORS
SAME BUT DIFFERENT
PRODUCTION
SARAH KNOWLTON
NATHAN CHEN
ERIN JACKSON
ELANA MEYERS TAYLOR
MEDAL CEREMONY
MIKAELA SHIFFRIN
JAMIE ANDERSON
BRIANNA DECKER
OVERVIEW
AS AN OFFICIAL WINTER OLYMPICS SPONSOR OF TEAM USA, XFINITY TASKED US WITH FINDING A WAY TO BRING INSPIRATION HOME FOR KIDS. WHAT STARTED OUT AS A SMALL BRIEF TURNED INTO THEIR FIRST AND LARGEST INTEGRATED NBC BROADCAST SERIES TO DATE.
INTRODUCING COOL MOMENTS: A WINTERY WATCH PARTY ON NBC WHERE REAL KIDS SHOWCASED XFINITY PRODUCTS AND REACTED IN REAL TIME TO THE BEST OF THE WINTER OLYMPICS.
CREATIVES
BRYAN ROWLES
DIRECTOR
PRODUCTION
SARAH KNOWLTON