The core of Aveda has been organic since before it was a trend. Sustainability. Transparency. A responsibility to not only help women feel more beautiful, but to preserve the beauty of our planet.
Our holistic approach starts from the inside out, with naturally sourced ingredients and a deep commitment to authenticity. Women have natural ingredients too — things at their core that defines them. Your passions, pursuits, convictions and quirks. All the things that make them themselves at their core.
You’ve always known what you’re made of. Now you know what Aveda's made of.