I’M JAE. CREATIVE BORN IN HONG KONG. BASED IN NEW YORK*.
I STARTED IN GRAPHIC DESIGN AND MOVED INTO ART DIRECTION AND I LIKE BOTH. I ENJOY MAKING WORK THAT BALANCES BETWEEN CONCEPTUAL THINKING AND CRAFT. BEEN AROUND LONG ENOUGH TO KNOW WHAT WORKS AND WHAT’S JUST NOISE. THAT’S EXACTLY WHAT I TRY TO AVOID. I CARE ABOUT MAKING THINGS YOU CAN’T SCROLL PAST. NOT BECAUSE THEY SHOUT, BUT BECAUSE THEY STAY WITH YOU.
WHEN I’M NOT WORKING, I’M PROBABLY EITHER GAMING OR CHASING THE NEXT THING TO BUILD. IDEAS, SETS, OR MY LEGO COLLECTION.
*UNTIL FURTHER NOTICE
WHO
I’M JAE. CREATIVE BORN IN HONG KONG. BASED IN NEW YORK*.
I STARTED IN GRAPHIC DESIGN AND MOVED INTO ART DIRECTION AND I LIKE BOTH. I ENJOY MAKING WORK THAT BALANCES BETWEEN CONCEPTUAL THINKING AND CRAFT. BEEN AROUND LONG ENOUGH TO KNOW WHAT WORKS AND WHAT’S JUST NOISE. THAT’S EXACTLY WHAT I TRY TO AVOID. I CARE ABOUT MAKING THINGS YOU CAN’T SCROLL PAST. NOT BECAUSE THEY SHOUT, BUT BECAUSE THEY STAY WITH YOU.
WHEN I’M NOT WORKING, I’M PROBABLY GAMING OR CHASING THE NEXT THING TO BUILD. IDEAS, SETS, OR MY LEGO COLLECTION.
*UNTIL FURTHER NOTICE
SERVICES
CREATIVE & ART DIRECTION
CONCEPTUAL WORK
360 CAMPAIGN WORK
BRANDING
GRAPHIC DESIGN
PRODUCTION
CREATIVE CONSULTATION
SELECTED CLIENTS
CHAMPION, AVEDA, JOHNNIE WALKER, COCA COLA, IL MAKIAGE, UNIQLO, LEVI'S, PANTONE, ADOBE, 18OO TEQUILA, CROWN ROYAL, OLYMPICS, ADOBE, PANTONE, NEW YORK TIMES, GOOGLE, ETSY, PLAYSTATION, MUSEUM OF MOVING ARTS, OPILL, MINUTE MAID, SCHWEPPES, SK-II, SEAMLESS, LA LIGNE, MONARCH, BUDWEISER, XFINITY, NOOSH, VIE DE FEM, THE FORD'S, SEPHORA, LEGAL ZOOM, CARL'S JR, ETC
AGENCIES
ANOMALY, GREY, 72ANDSUNNY, HUGE INC., BBH, SAATCHI & SAATCHI.
EDUCATION
HARVARD ONLINE BUSINESS SCHOOL
ENTREPRENEURSHIP
SAVANNAH COLLEGE OF ART AND DESIGN
BFA ADVERTISING
SELECTED FEATURES
/ RECOGNITIONS
NEXT CREATIVE LEADERS 2025
FINALIST
GLOBAL PORTFOLIO COMPETITION
CANNES LION 2025
SHORTLIST
OUTDOOR
CHAMPION
CANNES LION 2025
SHORTLIST
PRINT AND PUBLISHING
COCA-COLA
YOUNG DIRECTOR AWARD 2025
FINALIST
STILL LEBEN
DIRECTED BY JAE WHO & MALU LARA & MAURITZ JONASSON
CAMPAIGN 2025
HIGHLY COMMENDED
EXPERIENCE AWARD
CHAMPION
SXSW 2025
SHORT FILM WORLD PREMIERE
STRANGERS IN THE SAME SHIRT
DIRECTED BY ANTHON CHASE JOHNSON
ADAGE 2025
FINALIST
A-LIST & CREATIVITY AWARDS
CHAMPION
LE BOOK 2025
CONNECTIONS CREATIVE AWARD
JUROR
RHODE ISLAND INTERNATIONAL FILM FESTIVAL 2025
OFFICIAL SELECTION
HOW TO DISAPPEAR
DIRECTED BY ANTHON CHASE JOHNSON
AUSTIN FILM FESTIVAL 2025
FINALIST
HOW TO DISAPPEAR
DIRECTED BY ANTHON CHASE JOHNSON
GREY RISING 2025
GLOBAL INITIATIVE THAT TACKLES THE UNDERREPRESENTATION OF WOMEN IN SENIOR CREATIVE ROLES
THE ONE CLUB 2023
ONE CREATOR LAB
INSTRUCTOR
CAMPAIGN US 2023
JUROR
THE FEMALE QUOTIENT 2023
PANELIST
EPICA AWARDS 2023
ALCOHOLIC DRINKS | SHORTLIST
18OO TEQUILA
THE WEBBY ANTHEM AWARDS 2022
DEI - BRANDED CONTENT OR COLLABORATION | SILVER
ADOBE
THE WEBBY ANTHEM AWARDS 2022
DEI - DIGITAL & INNOVATIVE EXPERIENCES | SILVER
ADOBE
THE WEBBY AWARDS 2022
HONOREE
GHOSTED BUSTERS
SEMPLICE SHOWCASE 2021
FEATURED ART DIRECTOR
BRAND BOWL 54 2020
BEST OF TWEETS
PANTONE
MEDIUM 2020
BOBBLE HAUS
CLIO 2019
SHORTLIST
IL MAKIAGE
THE ONE SHOW 2019
SOCIAL MEDIA CRAFT-WRITING | MERIT
IL MAKIAGE
LÃœRZER'S ARCHIVE 2019
PRINT AD OF THE WEEK
IL MAKIAGE
FAST COMPANY 2019
INNOVATION BY DESIGN AWARDS | FINALIST
PERIGIVES
MEDIUM 2019
MAGENTA
MUSE CREATIVE AWARDS 2019
INTEGRATED MARKETING CAMPAIGN | PLATINUM
PERIGIVES
MUSE CREATIVE AWARDS 2019
NON-PROFIT | PLATINUM
PERIGIVES
INDIGO DESIGN AWARDS 2019
INTEGRATED GRAPHIC DESIGN | BRONZE
PERIGIVES
A’ DESIGN AWARDS 2019
SOCIAL DESIGN | SILVER
PERIGIVES
APPLIED ARTS MAGAZINE 2017
ADVERTISING-SINGLE AWARD
COPYWRITING
SELECTED FEATURES
/ RECOGNITIONS
NEXT CREATIVE LEADERS 2025
FINALIST
GLOBAL PORTFOLIO COMPETITION
CANNES LION 2025
SHORTLIST
OUTDOOR
CHAMPION
CANNES LION 2025
SHORTLIST
PRINT AND PUBLISHING
COCA-COLA
YOUNG DIRECTOR AWARD 2025
FINALIST
STILL LEBEN
DIRECTED BY JAE WHO & MALU LARA & MAURITZ JONASSON
CAMPAIGN 2025
HIGHLY COMMENDED
EXPERIENCE AWARD
CHAMPION
SXSW 2025
SHORT FILM WORLD PREMIERE
STRANGERS IN THE SAME SHIRT
DIRECTED BY ANTHON CHASE JOHNSON
LE BOOK 2025
CONNECTIONS CREATIVE AWARD
JUROR
GREY RISING 2025
ADAGE 2025
FINALIST
A-LIST & CREATIVITY AWARDS
CHAMPION
RHODE ISLAND INTERNATIONAL FILM FESTIVAL 2025
OFFICIAL SELECTION
HOW TO DISAPPEAR
DIRECTED BY ANTHON CHASE JOHNSON
AUSTIN FILM FESTIVAL 2025
FINALIST
HOW TO DISAPPEAR
DIRECTED BY ANTHON CHASE JOHNSON
EPICA AWARDS 2023
ALCOHOLIC DRINKS | SHORTLIST
18OO TEQUILA
THE ONE CLUB 2023
ONE CREATOR LAB
INSTRUCTOR
THE FEMALE QUOTIENT 2023
PANELIST
CAMPAIGN 2023
JUROR
THE WEBBY ANTHEM AWARDS 2022
DEI - BRANDED CONTENT OR COLLABORATION | SILVER
ADOBE
THE WEBBY ANTHEM AWARDS 2022
DEI - DIGITAL & INNOVATIVE EXPERIENCES | SILVER
ADOBE
LONDON INTERNATIONAL AWARDS 2022
CREATIVE LIASON
THE WEBBY AWARDS 2022
HONOREE
GHOSTED BUSTERS
SEMPLICE SHOWCASE 2021
FEATURED ART DIRECTOR
BRAND BOWL 54 2020
BEST OF TWEETS
MEDIUM 2020
BOBBLE HAUS
CLIO 2019
SHORTLIST
IL MAKIAGE
THE ONE SHOW 2019
SOCIAL MEDIA | MERIT
IL MAKIAGE
LÃœRZER'S ARCHIVE 2019
PRINT AD OF THE WEEK
IL MAKIAGE
HASHTAG LEGEND 2019
FAST COMPANY 2019
INNOVATION BY DESIGN AWARDS | FINALIST
PERIGIVES
MUSE CREATIVE AWARDS 2019
INTEGRATED MARKETING CAMPAIGN | PLATINUM
PERIGIVES
MUSE CREATIVE AWARDS 2019
NON-PROFIT | PLATINUM
PERIGIVES
INDIGO DESIGN AWARDS 2019
INTEGRATED GRAPHIC DESIGN | BRONZE
PERIGIVES
MEDIUM 2019
MAGENTA
A’ DESIGN AWARDS 2019
SOCIAL DESIGN | SILVER
PERIGIVES
APPLIED ARTS MAGAZINE 2017
ADVERTISING-SINGLE AWARD