I’M JAE. CREATIVE DIRECTOR BORN & RAISED IN HONG KONG. BASED IN NEW YORK*.
I STARTED IN GRAPHIC DESIGN AND MOVED INTO ART DIRECTION AND I LIKE BOTH. I ENJOY MAKING WORK THAT BALANCES BETWEEN CONCEPTUAL THINKING AND CRAFT. BEEN AROUND LONG ENOUGH TO KNOW WHAT WORKS AND WHAT’S JUST NOISE. THAT’S EXACTLY WHAT I TRY TO AVOID. I CARE ABOUT MAKING THINGS YOU CAN’T SCROLL PAST. NOT BECAUSE THEY SHOUT, BUT BECAUSE THEY STAY WITH YOU.
WHEN I’M NOT WORKING, I’M PROBABLY EITHER GAMING OR CHASING THE NEXT THING TO BUILD. IDEAS, SETS, OR MY LEGO COLLECTION.
*UNTIL FURTHER NOTICE
WHO
I’M JAE. CREATIVE DIRECTOR BORN & RAISED IN HONG KONG. BASED IN NEW YORK*.
I STARTED IN GRAPHIC DESIGN AND MOVED INTO ART DIRECTION AND I LIKE BOTH. I ENJOY MAKING WORK THAT BALANCES BETWEEN CONCEPTUAL THINKING AND CRAFT. BEEN AROUND LONG ENOUGH TO KNOW WHAT WORKS AND WHAT’S JUST NOISE. THAT’S EXACTLY WHAT I TRY TO AVOID. I CARE ABOUT MAKING THINGS YOU CAN’T SCROLL PAST. NOT BECAUSE THEY SHOUT, BUT BECAUSE THEY STAY WITH YOU.
WHEN I’M NOT WORKING, I’M PROBABLY GAMING OR CHASING THE NEXT THING TO BUILD. IDEAS, SETS, OR MY LEGO COLLECTION.
*UNTIL FURTHER NOTICE
SERVICES
CREATIVE & ART DIRECTION
CONCEPTUAL WORK
360 CAMPAIGN WORK
BRANDING
GRAPHIC DESIGN
PRODUCTION
CREATIVE CONSULTATION
SELECTED CLIENTS
NEUTROGENA, CHAMPION, AVEDA, JOHNNIE WALKER, COCA COLA, IL MAKIAGE, UNIQLO, LEVI'S, PANTONE, ADOBE, 18OO TEQUILA, IQOS, PAULA'S CHOICE, CROWN ROYAL, OLYMPICS, ADOBE, PANTONE, NEW YORK TIMES, GOOGLE, ETSY, PLAYSTATION, MUSEUM OF MOVING ARTS, OPILL, MINUTE MAID, SCHWEPPES, SK-II, SEAMLESS, LA LIGNE, MONARCH, BUDWEISER, XFINITY, NOOSH, VIE DE FEM, THE FORD'S, SEPHORA, LEGAL ZOOM, CARL'S JR, ETC
AGENCIES
BBH, ANOMALY, 72ANDSUNNY, TBWA, HUGE INC., GREY, SAATCHI & SAATCHI.
EDUCATION
LVMH
INSIDE LVMH COURSE
CREATION & BRANDING, RETAIL & CUSTOMER EXPERIENCE
HARVARD ONLINE BUSINESS SCHOOL
ENTREPRENEURSHIP
SAVANNAH COLLEGE OF ART AND DESIGN
BFA ADVERTISING
SELECTED FEATURES
/ RECOGNITIONS
CANNES LION 2026
BRONZE
INDUSTRY CRAFT
COCA-COLA
CANNES LION 2026
BRONZE
BRAND EXPERIENCE & ACTIVATION
COCA-COLA
CANNES LION 2026
SHORTLIST
OUTDOOR
COCA-COLA
CANNES LION 2026
SHORTLIST X3
INDUSTRY CRAFT
COCA-COLA
THE LISBON FESTIVAL 2026
GOLD
SPORTS ENTERTAINMENT
COCA-COLA
NEW YORK FESTIVAL 2026
BRONZE
OUTDOOR
COCA-COLA
NEXT CREATIVE LEADERS 2025
FINALIST
GLOBAL PORTFOLIO COMPETITION
CANNES LION 2025
SHORTLIST
OUTDOOR
CHAMPION
CANNES LION 2025
SHORTLIST
PRINT AND PUBLISHING
COCA-COLA
YOUNG DIRECTOR AWARD 2025
FINALIST
STILL LEBEN
BY MALU LARA & MAURITZ JONASSON & JAE WHO
CAMPAIGN 2025
HIGHLY COMMENDED
EXPERIENCE AWARD
CHAMPION
SXSW 2025
SHORT FILM WORLD PREMIERE
STRANGERS IN THE SAME SHIRT
DIRECTED BY ANTHON CHASE JOHNSON
ADAGE 2025
FINALIST
A-LIST & CREATIVITY AWARDS
CHAMPION
LE BOOK 2025
CONNECTIONS CREATIVE AWARD
JUROR
RHODE ISLAND INTERNATIONAL FILM FESTIVAL 2025
OFFICIAL SELECTION
HOW TO DISAPPEAR
DIRECTED BY ANTHON CHASE JOHNSON
AUSTIN FILM FESTIVAL 2025
FINALIST
HOW TO DISAPPEAR
DIRECTED BY ANTHON CHASE JOHNSON
GREY RISING 2025
CAMPAIGN US 2023
JUROR
THE FEMALE QUOTIENT 2023
PANELIST
EPICA AWARDS 2023
SHORTLIST
ALCOHOLIC DRINKS
18OO TEQUILA
THE WEBBY ANTHEM AWARDS 2022
SILVER
DEI - BRANDED CONTENT OR COLLABORATION
ADOBE
THE WEBBY ANTHEM AWARDS 2022
SILVER
DEI - DIGITAL & INNOVATIVE EXPERIENCES
ADOBE
THE WEBBY AWARDS 2022
HONOREE
GHOSTED BUSTERS
SEMPLICE SHOWCASE 2021
FEATURED ART DIRECTOR
BRAND BOWL 54 2020
BEST OF TWEETS
PANTONE
MEDIUM 2020
BOBBLE HAUS
CLIO 2019
SHORTLIST
IL MAKIAGE
THE ONE SHOW 2019
MERIT
SOCIAL MEDIA CRAFT-WRITING
IL MAKIAGE
LÃœRZER'S ARCHIVE 2019
PRINT AD OF THE WEEK
IL MAKIAGE
FAST COMPANY 2019
FINALIST
INNOVATION BY DESIGN AWARDS
PERIGIVES
MEDIUM 2019
MAGENTA
MUSE CREATIVE AWARDS 2019
PLATINUM
INTEGRATED MARKETING CAMPAIGN
PERIGIVES
MUSE CREATIVE AWARDS 2019
PLATINUM
NON-PROFIT
PERIGIVES
INDIGO DESIGN AWARDS 2019
BRONZE
INTEGRATED GRAPHIC DESIGN
PERIGIVES
A’ DESIGN AWARDS 2019
SILVER
SOCIAL DESIGN
PERIGIVES
APPLIED ARTS MAGAZINE 2017
ADVERTISING-SINGLE AWARD
COPYWRITING
SELECTED FEATURES
/ RECOGNITIONS
CANNES LION 2026
BRONZE
INDUSTRY CRAFT
COCA-COLA
CANNES LION 2026
BRONZE
BRAND EXPERIENCE & ACTIVATION
COCA-COLA
CANNES LION 2026
SHORTLIST
OUTDOOR
COCA-COLA
CANNES LION 2026
SHORTLIST x3
INDUSTRY CRAFT
COCA-COLA
THE LISBON FESTIVAL 2026
GOLD
SPORTS ENTERTAINMENT
COCA-COLA
NEW YORK FESTIVAL 2026
BRONZE
OUTDOOR
COCA-COLA
NEXT CREATIVE LEADERS 2025
FINALIST
GLOBAL PORTFOLIO COMPETITION
CANNES LION 2025
SHORTLIST
OUTDOOR
CHAMPION
CANNES LION 2025
SHORTLIST
PRINT AND PUBLISHING
COCA-COLA
YOUNG DIRECTOR AWARD 2025
FINALIST
STILL LEBEN
BY MALU LARA & MAURITZ JONASSON & JAE WHO
CAMPAIGN 2025
HIGHLY COMMENDED
EXPERIENCE AWARD
CHAMPION
SXSW 2025
SHORT FILM WORLD PREMIERE
STRANGERS IN THE SAME SHIRT
DIRECTED BY ANTHON CHASE JOHNSON
LE BOOK 2025
CONNECTIONS CREATIVE AWARD
JUROR
GREY RISING 2025
THE ONE CLUB 2025
WINNER
LUNAR NEW YEAR COMPETITION
ADAGE 2025
FINALIST
A-LIST & CREATIVITY AWARDS
CHAMPION
RHODE ISLAND INTERNATIONAL FILM FESTIVAL 2025
OFFICIAL SELECTION
HOW TO DISAPPEAR
DIRECTED BY ANTHON CHASE JOHNSON
AUSTIN FILM FESTIVAL 2025
FINALIST
HOW TO DISAPPEAR
DIRECTED BY ANTHON CHASE JOHNSON
CAMPAIGN 2024
MEET THE NEXT GENERATION
EPICA AWARDS 2023
SHORTLIST
ALCOHOLIC DRINKS
18OO TEQUILA
THE ONE CLUB 2023
INSTRUCTOR
ONE CREATOR LAB
THE FEMALE QUOTIENT 2023
PANELIST
CAMPAIGN 2023
JUROR
THE WEBBY ANTHEM AWARDS 2022
SILVER
DEI - BRANDED CONTENT OR COLLABORATION
ADOBE
THE WEBBY ANTHEM AWARDS 2022
SILVER
DEI - DIGITAL & INNOVATIVE EXPERIENCES
ADOBE
LONDON INTERNATIONAL AWARDS 2022
CREATIVE LIASON
THE WEBBY AWARDS 2022
HONOREE
GHOSTED BUSTERS
SEMPLICE SHOWCASE 2021
FEATURED ART DIRECTOR
BRAND BOWL 54 2020
BEST OF TWEETS
MEDIUM 2020
BOBBLE HAUS
CLIO 2019
SHORTLIST
IL MAKIAGE
THE ONE SHOW 2019
MERIT
SOCIAL MEDIA
IL MAKIAGE
LÃœRZER'S ARCHIVE 2019
PRINT AD OF THE WEEK
IL MAKIAGE
HASHTAG LEGEND 2019
FAST COMPANY 2019
FINALIST
INNOVATION BY DESIGN AWARDS
PERIGIVES
MUSE CREATIVE AWARDS 2019
PLATINUM
INTEGRATED MARKETING CAMPAIGN
PERIGIVES
MUSE CREATIVE AWARDS 2019
PLATINUM
NON-PROFIT
PERIGIVES
INDIGO DESIGN AWARDS 2019
BRONZE
INTEGRATED GRAPHIC DESIGN
PERIGIVES
MEDIUM 2019
MAGENTA
A’ DESIGN AWARDS 2019
SILVER
SOCIAL DESIGN
PERIGIVES
APPLIED ARTS MAGAZINE 2017
ADVERTISING-SINGLE AWARD