CHAMPION - JAE WHO

OVERVIEW

THE GREATEST NAMES IN STREETWEAR— SUPREME , BAPE , KITH , PYREX, RICK OWENS TO NAME A FEW— MADE THEIR EARLIEST DESIGNS ON CHAMPION BLANKS WITHOUT PERMISSION. SO WE CREATED THE NO PERMISSION COLLECTION. FOR THE FIRST TIME EVER, THESE RARE DESIGNS WERE ON DISPLAY TOGETHER AT THE BROOKLYN MUSEUM TO CELEBRATE THIS UNAPOLOGETIC ETHOS AND INSPIRE THE NEXT GENERATION OF CREATIVES.

THE MOST ICONIC STREETWEAR BRANDS DIDN’T NEED PERMISSION TO MAKE THEIR MARK - NEITHER DO YOU.

ROLE

CREATIVE DEVELOPMENT
ART DIRECTION
DESIGN

TEAM

PETER HUGHES

GENO BURMESTER

MEGAN PLEVY

ROSIE GEOZALIAN

SEQUEL SMITH

DIRECTOR

COLIN READ

CASE STUDY