Huge partnered with Il Makiage and photographer Tony Kelly to shake up the sleepy makeup category and go against the unadorned, pink-washed minimalist trend of recent years. The “Makeup for Maximalists” campaign launch flipped the meaning of ‘high maintenance’, while flipping the bird.
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One Show - Social Media Craft Writing x1, Lürzer's Archive - Ad of the Week x1.
Hypebae, Adweek, WWD, V Magazine, Elite Daily, Metropolis.