HEADER_IM-2

OVERVIEW

Huge partnered with Il Makiage and photographer Tony Kelly to shake up the sleepy makeup category and go against the unadorned, pink-washed minimalist trend of recent years. The “Makeup for Maximalists” campaign launch flipped the meaning of ‘high maintenance’, while flipping the bird.

ROLE

Art direction
Design
Production
Post-production

PHOTOGRAPHER

CREATIVE DIRECTORS

SENIOR ART DIRECTOR

COPY WRITER

THE TEASE

cec21d4d-df85-4844-9e0b-77f78a8e9bcd
ext252B252822529copy-1
IM-Teaser-2-1

THE LAUNCH


BILLBOARD

ANTHEM :30

ANTHEM :15

TIME SQUARE TAKE OVER

SUBWAY TAKE OVER

IlMakiageBT07

SOCIAL

IM_phone_5
IM_phone_8
IM_phone_2
IM_phone_3
IM_phone_6
IM_phone_7
IM_phone_8-1
IM_phone_4

YOUTUBE PREROLL

POPUP

RECOGNITION


AWARDS
One Show - Social Media Craft Writing x1, Lürzer's Archive - Ad of the Week x1.

PRESS
Hypebae, Adweek, WWD, V Magazine, Elite Daily, Metropolis.

CONTACT@JAEWHO.COM


© 2021. JAEWHO. ALL RIGHTS RESERVED.