OVERVIEW
IN A BEAUTY INDUSTRY SATURATED WITH MINIMALIST LOOKS, WE LAUNCHED A NEW MAKEUP BRAND BY GOING AGAINST THE UNADORNED, PINK-WASHED TREND AND LEANED INTO THE THRILL OF BEING UNAPOLOGETICALLY HIGH MAINTENANCE. THIS IS MAKEUP FOR MAXIMALISTS WHO ARE READY TO CLAP BACK IF YOU DARE TO ASK THEM TO SMILE, OR SETTLE FOR SUBPAR MASCARA.
IL MAKIAGE BECAME THE TOP 5 FASTEST GROWING BRAND ONLINE WITH SALES STILL GROWING 10 FOLD THE YEAR AFTER LAUNCH.
ROLE
ART DIRECTION
DESIGN
TEASE
LAUNCH
ANTHEM :15
TIME SQ TAKE OVER
SUBWAY TAKE OVER
SOCIAL
YOUTUBE PREROLL
POPUP
RECOGNITION
CLIO
SHORTLIST
THE ONE SHOW
SOCIAL MEDIA CRAFT WRITING
LÜRZER'S ARCHIVE
AD OF THE WEEK
HYPEBAE
ADWEEK
WWD
V MAGAZINE
ELITE DAILY
METROPOLIS
BUSINESS OF FASHION