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OVERVIEW

IN A BEAUTY INDUSTRY SATURATED WITH MINIMALIST LOOKS, WE LAUNCHED A NEW MAKEUP BRAND BY GOING AGAINST THE UNADORNED, PINK-WASHED TREND AND LEANED INTO THE THRILL OF BEING UNAPOLOGETICALLY HIGH MAINTENANCE. THIS IS MAKEUP FOR MAXIMALISTS WHO ARE READY TO CLAP BACK IF YOU DARE TO ASK THEM TO SMILE, OR SETTLE FOR SUBPAR MASCARA.

IL MAKIAGE BECAME THE TOP 5 FASTEST GROWING BRAND ONLINE WITH SALES STILL GROWING 10 FOLD THE YEAR AFTER LAUNCH.

ROLE

ART DIRECTION
DESIGN
PRODUCTION
POST-PRODUCTION

PHOTOGRAPHER

CREATIVE DIRECTORS

SENIOR ART DIRECTOR

COPY WRITER

THE TEASE

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THE LAUNCH


BILLBOARD

ANTHEM :30

ANTHEM :15

TIME SQ TAKE OVER

SUBWAY TAKE OVER

SOCIAL

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YOUTUBE PREROLL

POPUP

RECOGNITION


AWARDS
CLIO - SHORTLIST 
THE ONE SHOW - SOCIAL MEDIA CRAFT WRITING

LÜRZER'S ARCHIVE - AD OF THE WEEK

PRESS
HYPEBAE
ADWEEK
WWD
V MAGAZINE
ELITE DAILY
METROPOLIS
BUSINESS OF FASHION

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