OVERVIEW
IN A BEAUTY INDUSTRY SATURATED WITH MINIMALIST LOOKS, WE LAUNCHED A NEW MAKEUP BRAND BY GOING AGAINST THE UNADORNED, PINK-WASHED TREND AND LEANED INTO THE THRILL OF BEING UNAPOLOGETICALLY HIGH MAINTENANCE. THIS IS MAKEUP FOR MAXIMALISTS WHO ARE READY TO CLAP BACK IF YOU DARE TO ASK THEM TO SMILE, OR SETTLE FOR SUBPAR MASCARA.
IL MAKIAGE BECAME THE TOP 5 FASTEST GROWING BRAND ONLINE WITH SALES STILL GROWING 10 FOLD THE YEAR AFTER LAUNCH.
THE TEASE
THE LAUNCH
OOH / PRINT
ANTHEM :30
ANTHEM :15
TIME SQ TAKE OVER
SUBWAY TAKE OVER
SOCIAL
YOUTUBE PREROLL
POPUP
RECOGNITION
AWARDS
CLIO
SHORTLIST
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LÜRZER'S ARCHIVE
AD OF THE WEEK
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HYPEBAE
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