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OVERVIEW

MARINE POLLUTION CONTINUES TO INCREASE YEARLY AND MOST BEACH GOERS LACK THE MORAL RESPONSIBILITY TO THROW AWAY THEIR TRASH.

SO WE DESIGNED A QR CODE WETSUIT THAT TURNS SURFERS WHO WEAR THEM INTO A HUMAN URL LINK, THAT DIRECTS YOU TO THE DONATION PAGE OF @THEOCEANCLEANUP

WHEN BEACH GOERS TAKE PICTURES OF THE SURFERS / OCEAN, THE QR LINK WILL PROMPT THEM TO MAKE A CHANGE WITH MINIMUM EFFORT.

ROLE

ART DIRECTION
DESIGN
PRODUCTION

ASSOCIATE CREATIVE DIRECTOR

LAUNCH

WE WILL LAUNCH THE LINK WETSUIT DURING JUNE 2022,
OCEAN AWARENESS MONTH SO THAT OUR IDEA IS TOPICAL AND GENERATES THE MOST CONVERSATIONS ONLINE.

Distrubed Clarity – Dion Agius, Tasmania
Danny Griffiths – East Coast Tasmania

IMPACT

WHILE WE HAVE CREATED THIS WETSUIT DESIGN, WE WOULD LOVE TO COLLABORATE WITH SURF BRANDS TO MASS PRODUCE THIS TO CONTINUE SPREADING THE WORD. 

EVENTUALLY, WE WOULD LOVE TO EXPAND THIS IDEA BY COLLABORATING WITH OTHER EQUALLY PASSIONATE BRANDS LIKE HAYDENSHAPES TO GET MORE PEOPLE DONATING TO OCEAN CLEANUP.

BY PARTNERING TO MAKING A MATCHING BOARD AND WETSUIT SET. THE LIMITED RUN OF HAYDENSHAPES QR SURFBOARDS CAN HAVE QR CODES RUNNING DOWN THE STRINGER ON THE BACK AND A GIANT ONE ON THE TOP OF THE BOARD WHERE THE FRONT FOOT IS PLACED.

WETSUIT_HAYDENSHAPES-1

BTS


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